Quote:
Czech Dream is less of a film and more of a documentary about a grand scale practical joke played on the Czech people by two student film makers. They pretend to be home-grown entrepreneurs opening a new discount hypermarket, named “Cesky Sen”, and they launch a slick advertising campaign (funded in the main by the Czech Ministry of Culture) to advertise this non-existent retail outlet. Posters, flyers, jingles and TV ads all lure several thousand people to a meadow for the opening of the hypermarket. Needless to say, some people weren’t best pleased when they found out that the front of the building was just a large billboard with nothing behind it except grass.Read More »