Tag Archives: Rick Poynor

Gary Hustwit – Helvetica (2007)

There was a joke at Sight & Sound of old, that the designer was holding up the layouts because he needed to ‘kern the folios’ – that’s to say, he was recalibrating the space between the numerals informing us what page we’re on. See for yourself how needful a task this might be – and welcome to the micropolitics of the division of labour in the print-based communications industry, where what the words say is only a part of where brain-time is spent. Helvetica is a san-serif typeface – like the adjacent credit matter, rather than this sentence, it lacks those nice little spikes at letter-ends – and what’s lovely about Gary Hustwit’s documentary is that it not only gets across the passions, absurd and detailed, that shape this world (passions about effects few of us can name and some never notice at all) but also sketches a timeline in changing technologies and fashions over a half-century. Read More »